From the Star Wars brand team:
We have noticed on some boards that some collectors are deciding to wait
until the Target-exclusive Order 66 sets go on sale before pouncing. This
year, Target has advised us that the order 66 sets will not go on sale
when they come off the checklane endcaps and will extend at regular
pricing in the planogram. We think that those fans waiting may be
disappointed when the ones they want sell out. If there are certain army
builders or characters that collectors had their eyes on, they might not
want to wait…
1) Why was the decision made to have the Clone Wars 7/26 midnight
madness toy release the same time as San Diego Comic Con? This leaves
a lot of fans unable to participate in the frenzied buying.
2) will the "first day of issue" figures only be in a wave's initial
shipment or will they be spread throughout a figure's lifetime?
3) I remember as a child mailing away for figures. I had no money,
no checking account, but I didn't need them. If I could get a stamp my
Kenner proofs of purchasewere my currency and I could get a figure.
In 1997 we had the Ghost of Obi-wan figure mail away and it cost $1.99
in shipping but as it was Frito Lay POPs and a seemingly reasonable
shipping amount, I understood.
But with the George Lucas Stormyrooper shipping went up to $4.95
(about half the cost of a VOTC figure retail) and now with Captain Rex
it's $6.99 which is what most figures retail for. Given the cost is
the same as that of a figure it really seems to make customers
question how "free" the figure is.
Why have the "handling" costs for a figure risen so sharply and, given
that this is a "promotion" which has people buying figures for the
UPCs in the first place, why require money at all?
To find out the answers to these questions,
listen to this week's episode!
Have a question for Hasbro?
Post it here
and maybe it will be answered by Hasbro!
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